October 2014 | New York City

Executive Producer

King Digital Entertainment celebrated the launch of its Candy Crush Soda Saga mobile game with a publicity stunt in NYC that included flooding Broadway with a 20 giant Candy Bear floats and purple soda.

The scene included candy-headed New Yorkers, a Soda covered New York taxi, a Candy hotdog cart, and candy-shaped ‘dogs’ being walked down the street. Purple-lit water burst from fire hydrants to cover the street in “purple soda.”