July, 2015 | Boston, MA

Senior Producer

CONVERSE unveiled the groundbreaking Converse Chuck Taylor All Star II with a historic global launch in its hometown of Boston.

Guests gathered at the Cruiseport, a World War I era warehouse in South Boston, to witness a monumental moment – the unveiling of the Chuck Taylor All Star II. The launch presentation, led by Converse President and CEO Jim Calhoun, was delivered to more than 130 members of the media and special guests from around the world. Those in attendance received a first look at the innovative new sneaker.