December 2012 | Nationwide

Senior Producer 

JCP launched "12 Days of Giving", a Holiday Giving Tour that went coast to coast as part of its 'Merry Christmas America' campaign. 12 different cities were surprised with unique acts of generosity that included everything from hug-giving cashmere suited Santas, a gift dropping blimp in the sky, fresh firewood from authentic flannel wearing lumberjacks and a surprise concert by John Legend. Each gift was presented in a gifted-wrapped signature jcp red box (yes, even John Legend).