November 2011 | New York City

Executive Producer

The largest Wired Store ever hit Times Square in 2011. Located at 42nd and Broadway, the 7th annual WIRED Store invited shoppers and curiosity seekers to get a first look at unique gadgets and gear, and to enjoy events, installations and experiences that embodied the “WIRED lifestyle.” 

With a pixel-based winter landscape and color scheme, the 10,000-sq. ft. interactive shopping gallery featured over 200 of the hottest new products on display and as well as a month long schedule of engaging events.